Monday, 11 October 2021

Walt Disney Company

Walt Disney

  • Founded in 1923, already 97 years ago.
  • The Disney headquarters are in Burbank, California. Others are located in Kissimmee, Orlando, Chessy, Munchen,  Mumbai, Tokyo, Amsterdam, Bangkok and London.
  • The first film is Snow White and the seven Dwarfs which takes 3 years to complete.
  • They buy Pixar Animation Studios, Marvel Studios, 20th Century Studios, Searchlight Pictures and etc.
  • Disney’s revenue has been consistently positive each year and the figure surpassed 69 billion U.S dollars worldwide in 2020, more than double the amount generated in 2006. 

    - Recognised in the top 10 company brands world wide (no.9).

    - As the big institution, it has a international range of audience. Because of, the world wide marketing, the different languages subtitles, worldwide actors and locations.

  • They are a huge company, they also owned Disney parks, the Disney +, and many other companies. So they won’t have the shortage of funds. They have a huge amount of money through the whole company. They can take the risk. 
  • Because they buy other film studios, so they have lots of right in a wide range genre of films, so their audience is from all ages. They owned the film end to end which will take 100% of the risk and the profit. They are vertically integrated.
  • In the list of the top 10 highest grossing films of all time, there are 8 films are owned by Disney, the highest is Avatar.

 The Disney Parks in the whole world:


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